Religious Commodification through Hadis of Siwak and Its Halal Branding (Unity of Sciences Perspective)

This research is motivated by the idea that commodification a process of changing value product which previously only had use and then becomes an exchange where demand for determined price, designed manufacturer. The formulation problem how to commodify religion siwak products through halal labels analyze media advertisements related religious products. method library research. results showed currently has turned into toothpaste. Toothpaste become one people's daily needs. habit brushing teeth existed since ancient times people prefer wood. Currently there are several toothpaste offer products, contain content taught Prophet Muhammad have certificate from Indonesian Ulama Council. From realm media, technological, economic developments play important role in commodification. also way advertising playing with psychology viewers choosing it will show high faith.